Digital marketing has undergone a dramatic change and has become the forefront and imperative of every marketing agenda. From SEO to social media management, companies have been allotting bigger budgets in advertising as brands compete in the digital space. Optimization of websites, content, and marketing campaigns can significantly increase lead generation and sales conversion.
Digital marketing is one of the fastest-growing industries in the world. It’s also one of the most profitable sectors in the technology industry. Businesses have been vying for digital marketing professionals and experts to skilfully maneuver their advertising and promotional efforts. These careers will see a spike in demand in the coming decade as more and more companies seek their expertise.
According to an employment analysis from the Royal Society for the Encouragement of Arts, Manufactures and Commerce, marketing and sales directors are the fifth fastest-growing occupation in the UK. This will be a more prevalent trend as consumers and companies shift to the online marketplace as a means of finding solutions.
Moreover, on average, there are about 3.5 billion Google searches that happen on a daily basis. The amount of queries that occur in search engines is a sign that the majority of people rely on information technology. Lastly, the article below chronicles the five digital marketing jobs that’ll find the most success in the coming years.
What is Digital Marketing?
Digital marketing is the general term for any marketing activity being done in an online space or platform. The term encompasses a broad scope of marketing in which professional digital marketers employ their knowledge in. Below are some of the sectors that are in the umbrella term of digital marketing.
- Social Media Marketing (SMM)
- Search Engine Optimisation (SEO)
- Email Marketing
- Content Marketing
- Pay-Per-Click (PPC)
- Search Engine Marketing (SEM)
- Affiliate Marketing
Average Salary: £44,095 (UK) or $72,168 (US)
A brand manager is responsible for brand image and perception. They handle a company’s public and customer relations through internal controls that project a brand’s values. These internal controls could range from overseeing the development of logos, color schemes, or font styles. Brand managers meticulously craft a brand that promotes positive association through subtlety and awareness.
Digital Marketing Manager
Average Salary: £39,545 (UK) or $68,731 (US)
Digital marketing managers perform various executive tasks for a company. They supervise the design process of marketing campaigns and advertorial content. Moreover, they manage the marketing budget for expenditures, investments, and acquisitions. Digital marketing managers are also knowledgeable in web analytics in conjunction to drive traffic to websites or social media platforms.
Social Media Manager
Average Salary: £37,059 (UK) or $52,789 (US)
A social media manager is a professional that handles a brand or a company’s social media platforms. They manage metrics like user engagement and brand reach. Furthermore, they develop content calendars and oversee graphic designers in the creation of content. They also handle social media events, live streams, and brand image.
Average Salary: £36,761 (UK) or $53,694 (US)
A marketing consultant is a professional that studies market conditions and the viability of products and services. They also consider market sizes and evaluate different market segments that allow businesses to strategize their advertising campaigns. Companies hire consultants for external advice and expert opinion for their marketing endeavours.
Average Salary: £35,618 (UK) or $56,210 (US)
SEO specialists specialise in Google analytics and web searchability. An integral part of digital marketing is the use of SEO and its best practices that can help businesses generate leads and convert them into sales. Search engine optimization (SEO) is the process of increasing a website’s visibility and organic reach in search engines.
By employing SEO, websites rank higher on search engine result pages (SERPs), this increases organic reach and brings traffic to the site. SEO specialists do this by inserting appropriate keywords, high-quality links, and content that’ll drive traffic to a company’s website.
How to Learn Digital Marketing?
You can learn digital marketing through online courses, blogs, and digital marketing bootcamps. There are various online platforms that cater to aspiring digital marketers who want to make a career out of this venture. An organisation like Career Karma provides training courses and digital marketing bootcamps that can help you gear up on becoming a digital marketing professional.
A digital marketing bootcamp is a short and intensive training program that teaches students the practical skills they need to become job-ready individuals. These bootcamps are a cost-effective method in garnering the necessary skills and knowledge. for aspiring digital marketers.
Digital marketing bootcamps typically last between 17 and 34 weeks depending on the time commitment and length of the educational course. There are in-person or online bootcamps that a student can enroll in.
A bootcamp is a non-traditional gateway to learning digital marketing and its best practices. They’re a great alternative to traditional approaches of education like enrolling in a university to get a bachelor’s degree.
Is It Worth It to Pursue a Digital Marketing Career?
Yes, it’s worth it to pursue a digital marketing career. The digital marketing industry is growing and in turn will seek more professionals to enter the sector’s workforce. Jobs offered in this industry offer competitive compensations for skilled digital marketers.
It can also be a fruitful career for aspiring digital marketers as the industry is still booming and changing. With new trends and innovations coming into the digital marketing space, there’s room for more creative prowess in digital marketing activities.
Digital marketing jobs will become more prominent as industries shift to the online space and rely on web solutions to increase their visibility and market reach. An increase in demand for digital marketing jobs can provide more opportunities for aspiring professionals who want to seek a career in this industry.
The data shows a positive job outlook for marketing positions. The article showcased several managerial positions in the digital marketing space that offers substantial salaries. You can also seek alternative learning methods to jumpstart your career in the digital marketing sector.
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