When the Covid pandemic caused individuals to stay at home for weeks or months at a time, TikTok’s popularity skyrocketed. TikTok’s bite-sized video content format was designed for quick and simple viral distribution and allowed for a wide range of creative expression, so it only made sense that TikTok would eventually become a social giant.
Businesses have realized that too. Every day, more and more companies pop up on TikTok and your business should do the same.
Let’s take a look at a few tips that will help you build a good TikTok strategy.
First, identify your audience
This is the number one thing you need to do on TikTok.
If you want to know how to get followers on TikTok, attract more customers, and boost your sales, you first need to know who your audience includes. It’s of the utmost importance to understand their content interests, preferences, and dislikes.
You can better grasp the psychographics or demographics of your target audience by connecting with them. This will enable you to find fresh ways to pique their interest in the platform through your content.
You can use a variety of third-party tools that provide you with thorough data about your target audiences to produce the best content for your followers.
Check out what other startups are doing
Find at least three to five other companies or organizations that are similar to yours and investigate what they are doing on this social media platform. This should be done regardless of whether or not your competitors are using the platform. Make an effort to gain knowledge from both what has worked for them and what has not.
If you find it useful, you can use the S.W.O.T. framework to determine the strengths, weaknesses, opportunities, and threats posed by each of your competitors.
Because TikTok is a platform driven by creators, you shouldn’t dismiss the possibility of involving TikTok stars and influencers in this activity. Find people who are known for their skills in the same field as you, whether it be the field of cosmetics, medicine, education, sports, or art.
Hashtags are important
TikTok functions differently from other social media sites you might be accustomed to. So spend some time becoming acquainted with the app’s special analytics, editing, and engagement tools.
Your brand’s content will become more popular on the app’s For You Page (FYP) and will ultimately receive more visibility if you make trending videos and use trending hashtags. The TikTok algorithm will showcase your content more frequently if you include trending hashtags.
Additionally, by engaging with other TikTok users in your niche, you’ll be able to spread your content to the appropriate target audience on the network.
The TikTok community is encouraged to interact with one another by video and hashtag trends, which is crucial to growing the number of your followers. Staying up to date with popular hashtags, filters, audios, and topics is essential if you want to increase consumer engagement.
Consider how to use TikTok trends to communicate your business brand identity. You can market your new brand and your TikTok content to your target audience by participating in popular and pertinent trends, especially ones that are related to your industry.
Your company needs a story
Personalizing the story behind your business is what actually secures an audience and customers, despite the fact that some consumers are willing to purchase a product they love or believe in even when there is no story to tell around it.
You may relate to your audience as a business owner by developing a narrative for your product. Tie particular storylines and topics to your brand that increase sales by adding a “story” to it.
The finest TikTok advertising won’t make you feel like someone is trying to sell you something, which is an important point to keep in mind. To thrive on TikTok, humanize your brand and develop a compelling story that people can relate to.
Strike a balance between fun and promotion
TikTok gives you the chance to educate and amuse your target audience at the same time, but you also need to market your business. However, a video will be skipped by viewers if it looks to be mostly a commercial.
When you initially start making videos, it’s crucial to educate and entertain viewers in order to interest them. You may strengthen a relationship with potential customers by balancing entertainment and advertising.
Add extra promotional content if you’ve gained a following, such as product tutorials, product interactions, or special deals.
Always take into account the popular trends when creating a TikTok strategy. Keep learning about TikTok culture and discover ways to incorporate your brand into spaces that will generate more impressions.