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6 Low-Cost Ways to Boost Website Traffic

Businesses rely on internet traffic to sustain their website and social media platforms. 

ways to boost website traffic

Over half of all website traffic is generated by organic search (53%) with the rest coming from paid ads and other tactics. Since organic traffic comes from search engines, you can increase the number of visitors to your website by taking some simple, low-cost steps. Below, we’ll discuss six affordable ways to boost your website traffic and level of engagement.

When thinking about website traffic, it’s important to note that not all visitors are the same. Many people may visit a website out of curiosity and have little interest in the brand or any intention to make a purchase. When developing your traffic-boosting strategy, try to focus on tactics that can generate quality leads. A quality lead is a person who is part of your target market or defined buyer persona and is highly interested in your niche. As you’ll see in this post, there are many excellent ideas to consider that complement and go beyond traditional search engine optimization (SEO) practices.

1. Collaborate with Other Brands and Influencers

When growing an audience, you should pay close attention to other brands and influencers that serve your target market. Collaborating with others in the space can be an excellent, and at times low-cost, way to attract new followers. For example, you could create a joint YouTube video with another content creator and share it with both of your audiences. Influencer marketing has become a popular strategy since it allows you to reach thousands of people with a minimal amount of effort. You could also pursue podcast appearances, guest posts and other opportunities for cross promotion.

2. Search Engine Optimization

Every business that’s serious about building an online following will use some SEO practices or tools to boost traffic. While some SEO software and services are expensive, there are many cost-effective steps that you can take. One suggestion is to focus on on-page SEO that includes writing high-quality content. Over months and years, the quality of your work will ultimately be one of the biggest factors that influences long-term traffic. You should also focus on updating keywords, tags, and meta descriptions for each post using industry best practices. Search engine optimization doesn’t need to be complicated but should involve a reasonable amount of effort to keep your content well-structured and organized.

3. Add Social Sharing Buttons to Your Website

Another useful way to boost traffic is adding share buttons to your website. A share button allows your audience to share your website content with their networks on popular social media platforms with just a single click. After installing share buttons, they will automatically appear on your pages and be visible to all website visitors.

Because consumers are often connected with like-minded friends, family members, and professional contacts on social media, these shares can drive valuable traffic to your website by reaching your target audience. Plus, consumers are more likely to trust recommendations from family and friends than brand advertisements, and a social share can serve a similar purpose. After all, most people won’t share content that they don’t want their networks to see.

4. Encourage Word of Mouth Advertising

Word of mouth advertising, in which your existing customers share your business information with family and friends, is still one of the best ways to find quality leads. Since word of mouth is essentially free, you should focus your effort on encouraging customers to share your messages and promotions with others. You can use email marketing, social media, or other channels to encourage sharing. Some companies also create formal loyalty programs and referral bonuses, giving your existing customers an incentive to talk about your brand.

5. Update Your Google Business Profile

Google is the world’s leading search engine, and it’s a massive platform to leverage for business growth. If your business isn’t already listed on Google for Business, create a profile, or you can claim your listing if your business is already listed. Then, keep it updated with essential information, such as hours of operation and locations.

A Google for Business profile is free to maintain and will show up in search engine results or direct searches through Google Maps, and customer reviews will also be visible, providing social proof to convince prospects to visit your website or make a purchase. Businesses that rely on local traffic, such as restaurants and florists, should certainly make time to keep their Google for Business profile updated.

6. Develop Landing Pages

Landing pages are a crucial component in your sales funnel, separating casual visitors from those who will respond to a call-to-action (CTA) and buy your products or services. A landing page design can be used for a home page, a secondary page, or as a standalone web page. For example, you can create custom landing pages to promote new product launches, special offers, or exclusive courses or content, with each landing page focused on that offer. A well-designed landing page is more likely to receive attention and possible shares from your audience. You can use your existing content management platform to create and launch these landing pages with no additional expense.

Traffic is your website’s lifeline, and it requires significant effort to promote and maintain over time. The six ideas presented in this post can give your numbers a boost with only a minimal amount of effort and cost. These proven tactics not only have the potential to increase traffic but also add value for your website visitors and target audience.

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