If you are in any kind of business, big or small, you can no longer afford not to have a social media marketing plan. It is one of the easiest and often cheapest ways to reach your customers directly.
However, the world of social media is constantly changing, and it can be difficult to stay on top of all the recent trends and news.
That’s why we have compiled this list of seven fascinating facts about social media marketing. Read on to see what you need to know about social media in today’s world.
1. Over 3.6 Billion People Use Social Media Every Day
This number is predicted to jump up to 4.41 billion by 2025. That is well over half of the planet using social platforms to inform and entertain themselves as well as stay in touch with friends and family.
Can you afford not to make marketing for social media part of your current marketing strategy? A decade ago, social media was considered the bleeding edge and a realm for only the bolder marketers to strike out into.
These days it is essential. Your customers are online, and your competitors are using social, so you need to be too.
2. People Spend Nearly 3 Hours A Day On Social Media
We are addicted to social media, and the post-Millennial generations consume social media videos more than TV. YouTube remains one of the top social media channels, with over 1 billion hours of video consumed every day.
If your business is targeting the youth market, then you need to know that 90% of 18-24 year old are using YouTube. On average, they watch videos for around 40 minutes.
YouTube has just jumped into the short-form video market, too, with the release of YouTube Shorts. They want to compete with the likes of Instagram Reels and TikTok, who are growing in user numbers daily.
3. Facebook Remains The Champion
Despite the other social media networks nipping ever closer at their heels, Facebook still remains top of the social media tree, by users at least. They are still adding around 500,000 new profiles every day.
Many of these profiles are advertising business accounts as enterprise owners make the sensible decision to place their brand in front of over 2.7 billion users.
However, Facebook’s users are very much skewed towards the older generation. Over half of their users are over 55 years old. The rest fall between 50 and 29. With many younger users not bothering with the social media giant, people have to ask how long before the bubble bursts?
4. Short Video is a Major Growth Area for 2021
Mark Zuckerberg is unlikely to be too worried, however, as Facebook also owns Instagram and WhatsApp. Two social media apps have seen substantial growth in the past few years.
Instagram recently added Reels to their services in an attempt to directly compete with the rapidly growing Chinese-owned TikTok. Since the bright flame of Vine burnt out in 2016, TikTok and Reels have been filling the void.
Google is not far behind with YouTube adding Shorts to their site allowing users an opportunity to upload their content across three platforms and reach three times as many potential viewers.
If you are not on the short-form video bandwagon yet, you should be looking at ways to fit it into your social media marketing plans for 2021 onwards.
5. Clubhouse is the New Kid on the Block
Exclusivity will always breed interest. Clubhouse started life as an invite-only application. You could only gain access to the audio-only social media platform with a golden ticket from an existing user.
The app allows its users to listen to podcast-style content and had already garnered over 10 million downloads by February 2021. This despite its exclusive status and the fact it was only launched in 2020.
Clubhouse became very popular with big names and celebrities, like Oprah, Kanye, and Elon Musk, who have used the app to host panel shows and podcasts.
Since its humble beginnings, Clubhouse has now been valued at over $100 million. Getting in, though, remains a challenge. You will still need to find someone who is already in the Pilot program to get access.
Clubhouse is planning to drop its invite-only status soon. However, once the doors are open, who knows what the future will hold for this brand-new social media app.
6. LinkedIn Loves Long-Form Content
Long-form reading has become a major turn-off since the advent of the internet, as our attention spans dissolved like sugar in water. However, there is one major social media site that is bucking this trend, LinkedIn.
LinkedIn is the preferred site of skilled specialists and people looking to form connections with potential business partners and colleagues. A lot of B2B marketing takes place on LinkedIn, and in fact, 96% of marketers say it is their preferred site for this kind of activity.
Articles and long-form content do exceptionally well on this site. Especially articles and posts with a word count of just shy of 2000. 1900 words are the sweet spot for the best engagement and number of views.
With more than 722 million users, it may be time to investigate how you can leverage this social media platform for your business.
7. Male Pinners Are On The Rise
It is true that over 60% of Pinterest’s users are female. However, male users have been a major growth area for the social bookmarking site. Leading the charge is Gen Z, who now make up over 50% of the users on the site.
One of the most staggering social media facts is that over 98% of Pinterest users have actually tried something new that they found on the site. Visuals sway people, and over 89% of Pinners use the site for purchasing inspiration when looking to buy something.
If you are selling physical products and you want to reach a younger female audience, then you are missing out if you do not have a Pinterest account. Create a board and get pinning today!
Social Media Marketing Facts
The world of social media marketing is in constant flux. Nothing stays the same for long, and you need to stay on top of the news to master the art of getting your message out there.
Hopefully, some of these social media marketing facts have given you a little bit of food for thought, and you have seen some new possibilities for reaching your audience.
If you are a social media specialist looking for your next step in the industry, head over to our jobs page, where we list some of the best opportunities in the industry.