Now, when it comes to writing content, you should know that your title brings in more clicks, and the introduction brings in more readers. If the opening does not urge the readers to scroll down the entire content, you will lose them.
Besides putting so much effort into writing a piece of blog, focus on nailing the introduction. Nothing can stop the readers from going through the entire article when you include some exclusive points in the introduction.
Tips To Write A Great Blog Post Introduction
Here are a few killer tips to write an attention-grabbing introduction.
Talk About A Problem
Why do people read a blog? Because it offers some value!
For business blogs, content means it will provide a solution to a problem like management tips, warehouse issues, clientele management, and more. When you highlight an issue in your intro, you instantly seize the readers’ interest. The readers feel that they are in the right place and can get an answer to their problems.
Use phrases like, ‘Sounds familiar? Then, you are at the right place!’ or, ‘Are you going through the same or the worse? Keep reading’.
It shows that you understand their problems. Once you have stressed the pain point, you can deliver solutions in the rest of the blog.
Tell Readers What To Expect
This is where you have to tell your audience how you are going to help. Remember that your readers have very little patience and bounce to another site if they get something interesting to read.
The introduction should be loud and clear so that the readers can decide if your blog is worth a read. Tell them what they can expect, what solutions you are offering, the current scenarios, how leaders are tackling the problems- this makes their decision easier.
An introduction is similar to a thesis proposal- stating what it will cover and the order and takeaway. There are very few people who will go through the entire blog; hence the thesis! It helps people discover the section that they want to read. They can quickly jump to that section and read it.
State The Benefits
People read valuable content- there is no doubt about it. They read a post because they want to learn something from it to add value or improve their lives. It can go from buying guides to prevention tips, but it needs to be helpful.
Are you wondering how to make the intro compelling? Sell the benefits. For instance, if you are writing beauty blogs, state the benefits of the ingredients, or, for cleaning blogs, state DIY methods to make the ingredients.
In short, make it clear what the content is all about and why your readers should read it.
Questions always work! When you put a question in the introduction, it makes your audience ponder an answer. They think about the topic right from the beginning and search for a solution in the blog post. (Did you notice the same in this blog?)
However, when you start the introduction with a question, make sure to back it up with facts, statistics, and other answers relevant to the question.
Take A Stand
Storytelling and creative writing create a lot of drama, confrontation, and tension- all of which engage the audiences. Now, the fun part is you can do the same when you write a blog. You can challenge an age-old belief, put your opinions and confront your readers.
It generally happens when you write a controversial topic. A controversial introduction can give three reactions- readers agree, readers disagree, and readers wonder why you debate the matter.
Whatever the reaction is, your readers look for more answers. They wish to know how you have come down to the conclusion.
Go Ahead With Quotes
Quotes are a great way to start a blog. These add credibility and create an interest among the readers. Additionally, quotes can back up your write-up and give a framework to the rest of your content.
A quote-based introduction acts as a power pack punch for lazy writing. If you are not sure how to start, use quotes sporadically. However, avoid repeated quotations; use quotes from thought leaders or anonymous voices.
Write The Introduction At Last
Though it is the first thing that your readers see, you can write it at last. And, there are two primary reasons behind it:
- It is not a surprise that the introduction is the most crucial paragraph in a blog. While starting a piece of write-up, you can waste your time thinking and crafting the perfect intro. Initiate the process by jotting down the main points.
- As you have written the meat of the blog, you know the topic better. You may find that the intro you wrote no longer fits the entire piece. So, it is better to finish the blog and then write the introduction.
Now, if your writing mojo is back, you can definitely go ahead and write the intro. Later, you can return and edit it once you have written the entire blog.
Blog post introduction is super important. It convinces readers to go through the rest piece of the blog with interest. If the intro fails to capture readers’ minds, they would immediately shift to another site. Try utilising these tips mentioned above and make a powerful impact on your audience!