Digital Marketing Manager
A digital marketing manager is a blanket/umbrella term for many online marketing jobs. If you were to apply for a job as a digital marketing manager, you would be expected to understand SEO (Search Engine Optimisation), PPC (Pay Per Click), and have an understanding of social media. You would need to understand paid searches and understand the promotional strategy being employed by the marketing department the company or client you’re working for. Check our the job description here.
Social Media Marketer
The job is simple, you sell to people using social media, and you sell to people using adverts on social media. Sometimes this job is simply about getting people to your social media profiles whereupon people take advantage of your deals. Other times it means creating social media content and then selling to people as an afterthought; i.e. social media used as more of an attention-getter than a sales device.
Being a content strategist is the best marketing job for people who want a lot of control over the direction of the promotional strategy. In this case, your job is to decide what content is posted on websites, social media, and off-site websites. Part of the process may involve branding, part targeting, and part attracting. A firm understanding of SEO is important.
Some believe that analytic tools are very important too, but their readings are often misinterpreted. For example, somebody sees that their highest traffic numbers arrive at 11am, so starts to post fresh content at 10am, which then increases the number of viewers at 11am. This then feeds into a self-propelled cycle of the content strategist acting upon analytics that he/she caused.
A data analyst doesn’t have the best marketing job. It is a thankless task where fools tell you that you are wrong, and where scammers and idiots can survive for years by leeching from one company before moving on to the next.
A good data analyst will tell you that the massive surge in web traffic you just had was not caused by your recent promotional campaign (unless it was, but in many cases, the inexperienced see causes where there are none).
A great data analyst will tell you where your success was based on luck and nothing more.
The poor quality, mediocre, and hack data analysts will produce numbers to support whatever pops into their heads and then convince a doesn’t-know-better employer that she/he is supported by the numbers.
SEO and SEM Specialist
You are unlikely to find a digital marketing job that asks you to simply conduct SEO and SEM. Being an SEO and SEM specialist is like having a degree. For example, you may see a job for a surgeon where they ask for a medical degree, in the same way that you may see a job for a branding consultancy where they ask for SEO and SEM specialists. In other words, if you become an SEO and SEM specialist, it opens a lot of doors within the online marketing industry.
User Experience Designer and Developer
One of the most basic internet marketing jobs involves designing and developing GUIs (Guided User Interfaces) and being a UX (User Experience) designer and developer. As a designer, you build the website and determine how it works, or you build the GUI for an app and make it work.
As a developer, you maintain the GUI/UX, you alter it, and you improve it to match the times and modern technology. User experience is now one of the biggest search-engine-friendly factors, so UX designers and developers are likely to become more valuable moving forward.
Email Marketing Specialist
One of the best and worst online marketing jobs is an email marketing specialist. It is the worst job if you are working for a company that wants answers and demands results (or key targets, KPIs, as they call them). It is the best job if your bosses allow you to treat your email marketing like a blogger treats his/her writing.
Email marketing is a great job if you are given the freedom to create the sort of emails that people look forward to as much as they look forward to new YouTube posts. It is a horrible job if you spend most of your time trying to fool spam checkers in order to get yet another insufferable advert under the nose of your email viewers.
Internet of Things Marketing Specialist
IOT (Internet of Things) is a buzzword, but people are currently making a fuss of it, so there are jobs to be had. The trick is to find ways to market to people using the information gathered from their numerous devices, e.g. their talking toilet senses they are low on toilet paper, so you post an advert on their smartwatches.
Virtual Reality Developer
When looking for jobs in the digital marketing sector, you may not consider being a virtual reality developer, and yet VR has its place in our future, even if its current status is overhyped and much too expensive. Virtual reality stores may be ineffective right now, but people buying via VR is the biggest threat to Amazon in the coming two decades, especially when you consider that you cannot pick up and try out items you see on Amazon.
If you are looking for an industry in its infancy that will one day be a big deal, then VR is for you. Plus, the VR world needs trailblazers, such as the Rick & Morty creator who created the first VR game that turns the playing into a spectator while the game trolls the player. VR isn’t a big-money spinner right now, but you should get into the business early to enjoy bigger rewards later down the line.
One area that is vital to marketing is being able to manage the performance of campaigns and understand concepts like big data. It’s not what information you have but what you do with it and how you interpret it.
- Can you spot how well a particular pay per click campaign is doing when you look at a graph on Google Analytics?
- Do you understand what the message is and read the tea leaves when it comes in the form of large chunks of big data?
If you have an analytic bent, this could be a great job to go for in 2020. Many marketing companies and other businesses are crying out for people who understand and can interpret the figures, improving return on investment and directing future campaigns.
One new and exciting area that has begun to gain traction over the last couple of years is artificial intelligence or AI. It’s impacting on all aspects of our lives.
AI is increasingly being used to provide helpline services and improve marketing practices across the board. If you have a technical background and want to be involved in something that is likely to expand rapidly over the next decade or so, this is one area you should get involved in.
Digital Marketing Jobs as a Bot Developer
Virtual assistants and contact-us online chatbots are popular at the moment. Employers are looking for ways to convince viewers that they are conversing with a real person when in fact they are typing with a bot. Either the bot keeps the user busy while a real representative gets online, or the bot takes somebody part-way down the sales funnel, ergo creating a warm lead for sales reps to sell to.
Conclusion – Who You Work for Will Make All the Difference
If your boss micromanages you, if you are given very strict targets and very limited control, then your digital marketing jobs will be no fun. If you are given a little freedom, and if you work with a team that is on your wavelength, then digital marketing can be very rewarding and exciting.
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