SEO (Search Engine Optimization) is one of the most effective ways to generate revenue for your eCommerce website. It provides a direct link between you and your customers, which means that it can be used to convert visitors into sales!
SEO doesn’t come without its own set of challenges. If you want to see great results from an SEO campaign, then these ten tips will help get you started in the right direction.
eCommerce SEO In a Nutshell
SEO is the practice of optimising your website to get higher rankings in search engines. The primary goal for SEO is to get more organic traffic through natural (also called “free”) search results on Google, Bing and other search engines.
Achieving high-ranking organically requires a lot of planning and analysis, but it’s still the most effective way to get new customers. SEO is a long-term strategy and requires consistent efforts, but it will pay off in the end!
If you don’t have the skills or time to do SEO in-house, hiring an expert SEO agency like Neural Edge is a great way to get SEO benefits without doing the work yourself.
So without further ado, let’s dive right into our top tips for eCommerce SEO success.
10 Essential eCommerce SEO Tips
These top 10 eCommerce SEO tips are the foundation for most SEO strategies. If you’re just starting out with your eCommerce website, these are great tips to keep in mind as they’ll help build a solid foundation that will benefit both organic and paid search marketing campaigns!
Tip #01: Focus on Relevant Content and Great User Experience (UX)
SEO is all about quality. It’s not enough to have great keywords, you also need relevant content that your users want! If you can give people what they are looking for in a way that they will enjoy, then the chances of them coming back to your website are much higher.
You also need a fast loading site with an easy-to-navigate interface. In other words, you need to make it simple and enjoyable for users to find what they want! If people have a great experience on your eCommerce business’ website, then the chances of them coming back increase exponentially.
Tip #02: Optimise Your Site Structure
The structure of your site plays a huge role in how well it ranks on search engines. If you’re not implementing the proper internal linking strategies, then the chances are that users will get lost when they land on your website. This makes them less likely to explore and find what they need, which will hurt your organic search rankings.
Tip #03: Invest in Quality Links
Link building is one of the most important parts of SEO, but it’s also crucial to only get links from quality websites! If you can’t distinguish between high-quality and low-quality sites, then hiring an agency will be extremely helpful for growing your traffic and getting placements on the best websites.
Tip #04: Optimise Your Site Speed
Site speed is one of the most important ranking factors for SEO. Google has even confirmed that site speed will be a factor in rankings going forward! You can check your website’s loading speeds using tools like GTMetrix to ensure you’re not losing out on valuable organic searches from slow load times.
Tip #05: Utilise Long-Tail Keywords
Long-tail keywords are one of the best ways to get relevant organic traffic from search engines. Typically, long-tail keywords tend to have a much lower competition level compared with short and broad keyword phrases. This means that you can use long-tail keywords to your advantage and get more targeted organic traffic without competing with larger brands.
Tip #06: Add Value With Internal Links
Internal linking is one of the easiest ways for you to help users find their way around your site! When they land on a page, most people will click on at least two internal links before they bounce. If you can get people to click on several internal links, then the chances of them staying and exploring your site increase exponentially!
Tip #07: Check Your Site for Errors
Internal errors are a major SEO no-no that many eCommerce businesses make when they first launch their website or blog posts. Poorly implemented internal linking, broken links, and poor site structure are examples of common errors that can be avoided with simple checks.
It’s also essential to ensure you’re not accidentally blocking search engine spiders from crawling your website! To do this, you need to check for 404 pages (pages that don’t exist), meta robots tags in the source code, and various other potential errors.
Tip #08: Make Your Site Mobile-Friendly
Google has confirmed that mobile-friendliness is one of the top-ranking factors for search engines! Make sure your eCommerce website or blog post is properly formatted to be viewed on all devices (including desktop). This will ensure that users can access your content wherever they are, and you won’t lose organic search rankings as a result.
Tip #09: Analyse Your Traffic
You can never be sure how well your SEO efforts are working unless you actively monitor your site’s traffic! Free tools like Google Analytics allow you to track where all of your website visitors come from, which keywords they used to find your site, and more.
Tip #10: Start a Blog
Blogs are one of the most powerful SEO tools available to eCommerce businesses today! Most search engines love fresh content that is relevant, up-to-date, and engaging for users. If you’re not publishing new blog posts regularly, then it’s time to start!
Summary
Consistency is key with SEO, so it’s essential that you stick to these tips before, during, and after you launch your eCommerce website or blog post.
Learning SEO can be a difficult process, but eCommerce owners can use the help of agencies to quickly and easily grow their organic search rankings without wasting time or money on ineffective SEO strategies.
