Creating a custom web design is becoming more popular every year, while the prices for this service are getting higher.
Whether it’s an online store or ‘just’ an appealing marketing tool, websites have become the main tool in planning a marketing strategy.
So, how much does a website cost? Is a professionally designed site worth the money?
If you are running a business and want to invest in your online presence, this guide might be just for you.
Let’s take a look at our ultimate pricing guide for creating a website.
Redesigning a website – Why should you do it?
Creating a basic online presence has become pretty easy. With all the tools available online, almost everyone can learn how to create a basic website.
In the early days of online businesses, websites were rather simple. Their purpose was to look more like a digital billboard than a marketing sales tool.
With time, websites became more popular, faster, and more sophisticated. In addition, higher expectations from customers resulted in adding more options to the platform.
Nowadays, people are expecting to see a website that is both appealing and interactive.
Whether it’s written or visual content, customers are expecting an online page to catch their attention.
This is how web design started evolving for online stores and businesses.
When it comes to redesigning the basic website, most business owners will ask themselves a few questions:
- How much does redesigning a website cost?
- Will this investment will be worth it?
- Should I hire an agency to create a custom website design for my business?
How much does a website cost?
Depending on your goals, a website can cost from a few hundred to a few thousand dollars.
In order to understand this pricing system, you will first need to understand what it takes to create a website. Also, depending on who you hire to do this job, you can get mediocre or outstanding results.
Designing a website requires a wide set of skills and experience.
Hiring a custom website design company will be the most expensive option but the most profitable one. On the other hand, a freelance web designer can do a good job but will not give you any guarantees.
So, here are the three basic options you’ll have:
Designing a website by yourself.
This is probably the cheapest way to get a decent web design. In addition, there are various web design tutorials you can check out online.
With so many easy-to-use platforms, some people develop their own basic online presence. And, if you don’t have great expectations and long-term marketing goals, this will be the cheapest option.
Creating a website by using a template will cost you from around $500 to $3,000.
Hiring a freelance web designer.
For smaller businesses, one person can do this job well. However, for larger businesses with greater expectations, hiring one freelancer can be a big risk.
A freelance web designer will most likely charge anywhere from $2,000 to $5,000.
The main thing you’ll be paying for will be the time it takes to do the job and the web designer’s expertise.
Keep in mind that freelancers might focus on the visual appearance only while lacking experience in development and marketing strategy planning.
Paying for a professional agency – web design team.
Not surprisingly, this is the most expensive option of all three.
How much does the website cost when a professional team creates it? Well, hiring an agency will cost you from $15,000-$30,000, depending on the website’s size. Websites with a larger number of pages and custom functions might cost up to $40,000.
The team you hire will focus on creating content, conversion rate optimization, and user experience.
What will you be paying for?
If you decide to hire a professional team to create an online presence, the overall cost will depend on many factors. Here are the basic aspects that will influence the cost of your website:
- Page volume – the number of pages you want on your website.
- Website layout – it can be simple or more sophisticated, depending on your needs.
- Images, graphics, and a logo design – These features are often the determining factor in your online business’ success.
- Programming services – instead of using basic plugins, programmers can create features that are specifically designed for your business.
- Content development – creating a content plan will also determine the cost of your website.
- Design revisions – if you are not satisfied with the first website layout, some companies include a few design revisions in their price.
How much will content influence the cost of your website?
Having a quality web design is not just a big investment. For most businesses, it has become the greatest tool on the way to success.
Content will become the essence of your website. Having quality textual and visual content will help you get better rankings on search engines and drive user activity.
Although making a custom content plan will be an additional cost, you will get your money’s worth.
Content services can cost from a few hundred to a few thousand dollars, depending on the goals.
You will be paying for a certain amount of content and the level of expertise required to create it.
Will your new web design guarantee success?
When creating a well-designed website, no one can guarantee if every one of its features will bring you success. Even the biggest websites can fail to deliver in sales growth, leads and traffic.
Creating a long-term goal and a marketing strategy might help in predicting the success of a business website.
Investing more money might be a good idea, but it will not be a guarantee. No matter how much the website costs, you will have to prioritize and decide which aspects are of most worth to your business.
Without a professional web development team, you may not have all aspects of your online presence ‘working together, so take that into account.