Minor Changes That Can Have A Massive Impact On Sales For Small eCommerce Businesses

Here are some small changes you can make to your eCommerce business to help drive sales


Ellen Mae
impact sales for small ecommerce businesses
impact sales for small ecommerce businesses

It can be a real challenge to know the best way to boost sales. What works for some businesses may not be suitable for all. As a business leader, it is your job to understand the needs of your company so that you can find and implement the right processes to maximize efficiency and profitability.

You may need to experiment with multiple methods before you find the ones that work for your business. With that in mind, here are some of the best small changes you can make to your business to help drive sales.

Improve Your Broadband Speed

Your internet connectivity is crucial for success. Without a suitable connection, you cannot provide adequate customer support, advertising or product updates. You should ensure that your broadband provider gives you the speed you need to work efficiently. If you feel you aren’t getting the best out of your broadband, consider researching local providers for better rates.

Make The Checkout Process Simple

Shopping cart abandonment is a common and frustrating occurrence for e-commerce sites. It is the term for a shopper who loads their cart with items but does not complete a transaction. There are many reasons this can happen, and it is impossible to entirely remove the odds of basket abandonment happening.

Simplifying the checkout process can go a long way to reducing the risk of cart abandonment. Complex, over-long checkout processes are a common cause of cart abandonment. You should ensure that your checkout process only requires customers to fill out the information that is necessary for payment and security.

Provide Quality Content

You need top-quality content to improve customer engagement. This could be in the form of videos, images and blog posts. Tutorials, testimonials and reviews are also excellent ways to encourage customers to give your products a shot.

It is important to spread your content across your online presence. Any social media platforms you are a part of should be updated every few days at a minimum. If you don’t have anyone in-house that can generate high-quality content, it may help to partner with a social media management agency or reach out to influencers to be brand ambassadors.

Be Available

Customers like to know that they can get in touch with you should something go wrong or if they have any questions. It is crucial that you have a good level of availability across multiple methods of communication. You should ensure that this is clearly visible on your business’s website. It is a good idea to provide an address, email address and phone number. You should also clearly state your business’s operating hours so customers can know when to expect a response.

Send Out Email Newsletters

Newsletters are a crucial way to keep in touch with your customers and give them updates on your business. It is a good idea to send out a newsletter informing of new products, sales and promotions, and any other relevant news. It is important to keep your newsletters relevant to ensure maximum engagement – avoid sending out emails too frequently. If you’re unsure where to start with your email newsletters, check out this excellent explainer article about newsletter examples to help you get started.

Do Good Work In Your Community

A good reputation goes hand in hand with good sales performance. People want to shop with a business that has a conscience and is willing to put the good of their community ahead of profits. Partnering with a local charity, organizing a fundraiser or otherwise giving back can be a great way to show prospective customers that you are a business that cares.


SEO or Search Engine Optimization is a way of using keywords to ensure your business’s content ranks highly on Google and other search engines. It can be tricky to get right, so it may help to enlist the services of an SEO professional or agency. You will also need SEO for your products, social media and website.

Offer Refer A Friend Rewards

Word of mouth is one of the most effective ways to drive sales. You can quickly and easily boost your word of mouth marketing by offering refer a friend rewards, such as free gifts or discounts on your products.

Advertise On Social Media

Social media advertising can open your business up to a massive range of potential customers. It is crucial that you target your advertising appropriately to the correct demographics. You should also ensure that you choose the platforms most likely to be used by your customer base. For instance, if you are aiming your products towards a younger audience, Instagram and TikTok are a must.


There are a lot of moving parts that go into a successful e-commerce business. In addition to a high-quality product and customer experience, you need to ensure that you are getting the word out about your business effectively. Experiment with different techniques to find the best ways to drive sales.