The marketing industry has changed so much in recent years, as social media has taken over as one of the biggest areas to market your brand or product.
While TV used to be king in the marketing world, and there is still so much to be said for its benefits, social media is certainly the place to be when it comes to getting seen. With several top social media sites to choose from though, what are the best ones to use for marketing purposes? Take a look at these.
Instagram has grown since its early days in 2021 and is now one of the most popular social media sites worldwide. The photo sharing app allows you to share images, videos or short-term posts like stories to millions of potential users.
It’s for this reason that Instagram is a popular destination for brands looking to market their product or service to a wide range of different audiences.
Due to the range of ways you can share something on the platform, a business can market something in so many new ways.
What once was a site for movie trailers and funny cat videos, is now a major industry and main source of entertainment for many.
YouTube is very unique when compared against other social media sites. There are more passive users than those who post and those users can find a video on almost anything.
Many brands use YouTube to create longer videos that may explain their products in more detail, unlike the short posts expected on other sites. What makes YouTube stand out even more is the fact that it is equally user-friendly on almost all devices.
While other social media platforms lean to one device or the other, YouTube can be easily enjoyed on your smartphone, tablet or Budget Business Laptop.
By far the biggest social media craze of 2022, TikTok has absolutely boomed since its conception just a few years ago.
TikTok is a video sharing platform and, like YouTube, there is content for almost any type of user there. Unlike YouTube though, TikTok is all about quick, often comical videos that grab people’s attention quickly. This is perfect for the type of brand that is heavily media based and is looking to appeal to a younger audience. If you’re looking to market your business, taking advantage of the TikTok craze can be a great benefit to your business in the long run.
When looking back at human history, it could be argued that the invention of the internet and social media is one of the most culturally impactful changes so far. While it has its benefits, on a societal level, it also has so much to bring to the world of social media marketing.
As the way consumers react with brands is changing, so should the way businesses market themselves. With a wealth of social media users to market to, this is an opportunity that shouldn’t be taken for granted, whether you use Instagram, YouTube, TikTok or any other platform.