Your website is one of the best sales tactics, as it works to promote your products and services 24/7. Because of this, it is crucial to remember that building a strong online presence and a great user experience on your website can have a profound effect on your marketing efforts.
Nowadays, users have become savvier about web design and thus their expectations increase. This means that taking steps to enhance your website user experience can go a long way. Today, we will cover seven helpful tips to optimise your website design and boost conversions.
Keep It Simple
Simplicity is a key component of ensuring a great user experience, especially when it comes to website management. Essentially, this means that you will need to eliminate any unnecessary components, that may make it difficult for users to find what they are looking for. If you need support with this process, hire a leading web design agency like e-innovate.co.uk, who have a team of experts who can create a simple and stress-free customer experience by building a comprehensive website, tailored to your requirements. A special focus will be placed on expressing your business values, mission and vision.
Maintaining consistency will help you improve the user flow on your website. This means that users will be able to move seamlessly from one aspect of your website to another with the ultimate aim of fulfilling their goals easily. Following a consistent design framework will ensure that consumers can get faster to what they want, which will work to your advantage by increasing sales. In order to achieve this, you will need to consider where each point of entry to your website will lead. For example, if your goal is to provide value to your customers, then the user journey can lead to an option to subscribe to your newsletter.
Optimise Your Content Strategy
While well-structured layouts will be of great help, you will also need to think about writing quality content. It is important to be user-oriented, by making sure that information on your website is transparent. Be sure to research your audience thoroughly and implement language that they are familiar with. For example, in some cases you may want to stick to a serious tone, while in others a sense of humour may be preferable. In the end, well-written content and carefully chosen images and illustrations will have a great effect on user experience and perceptions.
Request Minimal Information
Receiving feedback is an important part of creating a successful business website. You will need to test all components to make sure that you are providing the best user experience possible. This is why, you may want to consider asking visitors to fill in forms and provide their opinions on your website’s performance. This can help you make adjustments and continue improving once your website or online store has gone live. However, these forms will need to be brief and straightforward, as users may often quit an action if it is overly complicated. Only request details that you truly need for best results.
Make Your Website Mobile-Friendly
The use of mobile devices is increasing, which means you will need to make your web design responsive and mobile-friendly.
If you fail to adapt to this trend, users are more likely to abandon your website and search for another service. In order to cater to a large part of potential customers, you will need to optimise your website to ensure the best mobile experience. Moreover, remember that Google will crawl both the desktop and mobile versions to index your website. This means that adopting best practices to create a mobile-friendly website can improve your performance in terms of SEO.
Create Strong Headlines
Keeping your customers engaged through interesting and powerful stories is essential to improving their experience. However, you will need to start by crafting an attractive headline, which will convince users to click on your content, as opposed to someone else’s. To make your headlines stand out, it is advisable to make them as specific as possible. Be sure to include relevant data and figures, that will capture your customers’ attention immediately. Moreover, headlines should be able to elicit a certain reaction from your audience. It may be helpful to test it out with a friend and evaluate their initial response to your headline.
Incorporate Catchy Call-To-Actions
It is important to ensure that your audience stays motivated and enthusiastic about your content. You will want them to navigate the required pages easily and hassle-free. This means that you will need to emphasise on the actions you want them to take next. For example, it may be beneficial to experiment with different colours to evoke interest in their minds. Try to incorporate coloured buttons and action-oriented keywords and phrases. Choosing the right words and colours will ensure users remain focused, as they complete their customer journey successfully.