Few firms are ever truly happy with their digital marketing techniques for long. As new technologies and trends immerge, improvements can always be made.
Still, the lockdowns changed digital marketing forever. Engagement around online content continues to climb as people search the internet for products, services, or even answers to basic life questions. Digital marketers have a great deal of content to publish and many competitors to nudge out of the search engine rankings.
That said, digital marketers are not alone in this endeavour. They’ll need support from colleagues in other departments to meet the demand. Administrators, in particular, can be crucial allies throughout a digital marketing campaign. But how?
Here are just some of the ways administrators can help with digital marketing.
Hiring and Nurturing Teams
Administration roles are often about ensuring everybody has what they need. No exceptions are made for the digital marketing department.
If you are wondering ‘what does an administration person do’ concerning digital marketing, the insights from Hiring People show a few answers. For example, administrative service managers may be tasked with hiring and mentoring staff. They can also help set policies and regulations, secure important documentation, and help conduct performance reviews.
Consequently, those in administrative roles can provide the figurative ‘rulebook’ for digital marketers and help ensure quality staff are prepared to comply with it. Their input can provide structure to work processes and help digital marketers stay on task instead of descending into chaos.
Booking Conference Rooms
It might seem strange to suggest that tensions can occur over booking conference rooms. Still, if arguments can transpire over setting the workplace temperature, then disagreements on meeting room schedules are rather likely.
If digital marketers liaise with their colleagues in administration roles effectively, they should be able to book conference rooms without a problem. It can avoid a lot of drama and ensure that teams are open to collaboration and fair play indefinitely.
Productivity can also be improved with these arrangements. Digital marketers will have an allotted time to spitball ideas and get through the agenda and be able to focus instead of worrying they’ll be ejected from the conference room any second. Ultimately, most people work better when adhering to some type of schedule, and punctuality is also important for meetings.
Invoice and Budget Tracking
Administration responsibilities often revolve around controlling tasks and ensuring a firm functions sustainably. As more investment gets put into digital marketing due to increased importance and interest, administrators will ensure not a penny gets wasted.
If digital marketers need supplies, administrators will source them from reputable partners. They can also help set budgets around securing new equipment. Those in administrator roles may also oversee invoices should digital marketing teams work closely with freelancers or clients. In this capacity, they can keep digital marketing processes running while also fostering close relationships with external sources.
In the end, those in administration roles contribute significantly to keeping digital marketing teams functioning. It is important not to underestimate their capabilities or consider them background characters. They are responsible for running the show from beginning to end, so digital marketing teams must utilise them in that all-important capacity.