With over 4.55 billion individuals around the world using the internet today, and with that figure rising every year, it’s clear that businesses can no longer afford to avoid having a robust online presence.
Part of this involves managing a business blog. Sharing free online resources to your clients and anyone who visits your website might seem like a waste of valuable time and resources, but it can be a useful way to engage with internet users, market your business, generate leads and much more.
If your company’s website doesn’t already have a blog, or you’re not using it to its full potential, then here’s why you should create one.
Content Can Show Your Organisation’s Expertise
By sharing digital content, such as videos and written articles, you can highlight your company’s expertise in its market. Offering this content as part of your blog will allow your website visitors to see the wealth of insight and the unique ideas that your organisation has to offer. This could help to sway customers who are on the fence about collaborating with your company, particularly large accounts or B2B customers who are seeking a long and prosperous relationship with their supplier.
A Written Blog Can Improve Your Site’s SEO
As well as showcasing your expertise, a well-managed business blog can also benefit your site’s SEO. It’s an easy way to include high-ranking keywords naturally and to answer any questions that search engine users might have on your chosen topic. If a blog post for your site ranks highly for a specific search term, then this could help you to get more views and funnel blog readers through your sales process. Also, as online traffic and the amount of time a user spends on a web page are both considered ranking factors by many search engines, you could potentially improve your rankings if your business blog becomes popular.
Blogs Are Easy To Start
Adding a blog to your company website might seem like a challenge, but it’s actually easier than you might think. If you have an in-house developer, then they can help you, or you can use digital solutions to save you time and effort. If you don’t have time to set this up yourself, working with a specialised Hubspot CMS developer, will quickly and easily build your blog using the HubSpot content management system. Then, you can add a page for your blog and easily start uploading, writing, editing and scheduling blog posts to keep your readers enticed and feed into your sales and marketing strategies.
Articles Can Be Repurposed Across Multiple Platforms
Writing, researching, editing and posting blog content all takes a lot of time and effort, even with an innovative CMS system to help you. Thankfully, blog articles can be repurposed as posts on social media platforms such as Facebook, Twitter and more. This approach will ensure that you get the most out of the valuable time you and your team spend creating your blog content. These articles can also be used as topics for a company video or podcast episode and can be sent as links to clients who are asking questions and seeking resources about your company’s service offering and market. You can also use your blog articles as templates or links in your business’s email newsletter.
Blogging Allows You To Share Updates With Followers
As mentioned above, you can use your business blog to spread information across a variety of channels. This means that you can quickly and easily share updates and news, such as changes to your product or service offering, amendments to terms of sale, new launches and more. You can easily share an update on your business blog and then disseminate it across all the social media platforms and communication channels you use. This saves you time and effort in providing updates to individual customers and allows you to reach both current clients and potential buyers.
A Company Blog Can Help You To Create A Brand Voice
The voice of your brand is a key part of your marketing strategy, but it can be challenging to build a recognisable voice. While there are many ways to create a brand voice, using your company blog can be a great way to start, particularly if you’re not experienced at building a recognisable brand. Your blog will show your readers the tone of voice that your business uses. It can also help you to highlight your company’s values and industry knowledge. All of this can be valuable in the long term, as you can show your potential customers that your business has always held specific values, such as a dedication to supporting your local community or improving diversity in your industry and more.
You Can Get Insights Into Your Audience’s Preferences And Interests
Data is a valuable tool for any organisation, but gathering it can be a challenge. Using your business blog, you can get insight into the topics that your website visitors are interested in, which could help you to meet their needs. With website analytics tools, you can see which blog posts and topics are more popular and which ones are read the most and for the longest. If you use internal backlinks to pages on your site, then you can see how website readers navigate your website and how far they get through your sales funnel. This information can be valuable if you present it correctly and use it to inform your future sales and marketing strategies.
To Sum Up: Business Blogs Are A Valuable Tool For Any Company
Launching a business blog could potentially offer your organisation all these benefits and more. This list should help to galvanise you and get you started on the road towards using your company blog to grow your business throughout 2022 and even further ahead. When starting a business blog, take the time to do your research and use trial and error to see what works and what doesn’t. This approach will help you to expand your organisation and reach an even wider online audience.